Meet The Team | Senior Helpers of San Diego County
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Serving San Diego and surrounding areas.
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Serving San Diego and surrounding areas.
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Meet the San Diego County Office

More than 90% of seniors want to age in their own home with dignity but getting the right type of care can seem daunting.  At Senior Helpers San Diego County we believe that getting the best care for your loved ones should not be complicated.  Jennifer Fernandez opened the Senior Helpers San Diego County office because of her passion for helping others and her interest in the growing need for in-home care services. Jennifer is committed to delivering the best possible in-home care to seniors in the San Diego County community. 

We take the opportunity to provide in-home care seriously and make it a priority to provide the highest level of client service possible.  Over the years we have built an exceptional team of care professionals, each committed to remaining at the forefront of the in-home care industry through our proprietary ongoing training and education programs.

Our History

Our History

Senior Helpers was founded in 2002 by Tony Bonacuse with the help of Peter Ross after their firsthand experience in caring for their respective family members. Tony and Peter identified a need that was not being filled properly by the other companies.  They realized most seniors would prefer to age in their own home rather than move into an unfamiliar institution.  Unfortunately, the options available to most seniors were very limited.  Most seniors did not have access to well-trained, dependable and affordable in-home care. This was the mission-driven spark that started Senior Helpers. 

The first office opened in Baltimore, and quickly developed a reputation for delivering excellent in-home senior care with their well-trained staff of professional caregivers. Based on the success of the Baltimore location, the company began to expand.  Over the past 13 years, the Senior Helpers family has grown to include a network of more than 300 locally owned and operated franchises across the United States. 

Senior Helpers of San Diego County, like every other owner, is fully-committed to the original goal of providing dependable and affordable in-home care with well-trained caregivers. Nothing is more important to us than being the best available resource for seniors and families in our community.  

Jennifer Fernandez was drawn to Senior Helpers because she has a passion for the elderly and their desire to stay in their home during their golden years.

We have been lucky to serve hundreds of seniors in our community over the years, and we are committed to continuing to provide uncompromising levels of care to all our families.

Our process

Our process

The first step in the process is a complimentary, initial in-home care assessment with a Senior Helpers consultant.  This assessment can help you understand the true needs of your loved one, and your options. Together we can discuss their needs, our senior care services and determine what’s best for your entire family.

We will cover:

  • Your family's specific goals
  • Your loved one's daily plan design and schedule
  • Pricing and payment methods
  •  Implementation process
  • Ongoing communication and follow-up plan

Meet the San Diego County Team

Jennifer Fernandez

Jennifer Fernandez


Whether you are looking for non-medical, in-home care for yourself or a loved one, Senior Helpers can accommodate your needs. Everyday our dedicated caregivers go into client’s homes to provide quality, compassionate care. Senior Helpers is committed to a high standard of client/caregiver matching. We take the needs and preferences of our clients seriously and we are dedicated to finding the best possible caregiver who is personalized to your needs. Whether you are looking for just one hour a day or 24/7 care, we will be there for your family. We also provide highly trained caregivers who specialize in the areas of Dementia, Alzheimer’s and Parkinson’s.

I invite you to call our office to learn more about our services. Many families have never had to begin the process for in-home care services. It can be very stressful selecting an agency to come into the home and help your loved ones. You do not have to face this challenging time alone. Let us share our extensive experience with you so that you can make informed decisions relating to the care of yourself or a loved one.

Note From The Owner

I chose to purchase this Senior Helpers franchise because I have a passion for the elderly and their desire to stay in their home during their golden years. I have fond memories as a young girl (age 11/12) going with my mom to take care of our elderly neighbor lady. She lived alone and my mom and I went to visit her every week to bring her groceries and clean her house. Early in my professional career, I worked nights for the terminally ill. It was one of the most rewarding times of my career. I was blessed in being able to take care of my father through his final years and it has brought me great comfort knowing that I was able to allow him to pass away in the comfort of his own home surrounded by his children and grandchildren. This is why I am so pleased to be able to provide quality, loving, non-medical home care through Senior Helpers to individuals living in San Diego County. Our office provides quality care to the areas of Vista, Oceanside, San Marcos, Escondido, Inland, Coastal and Central.

Our Focus:

Compassionate, Caring In-Home Care

Dependability of Service

Continuity of Caregivers

Peace of Mind for the Family

Quality of Life for the Client

Independent Living in the Home

Gus Fernandez, PharmD

Gus Fernandez, PharmD

Vice President, Marketing

Dr. Fernandez currently serves in a dual capacity of Vice President, Marketing and Community Liaison.  Prior to joining Senior Helpers, Dr. Fernandez held several executive level positions in the pharmaceutical industry. This includes senior level assignments in sales, marketing and business development & licensing. Previous companies that Dr. Fernandez served with include Eli Lilly & Company, Dura Pharmaceuticals, Avanir Pharmaceuticals, inVentiv Health and Adamis Pharmaceuticals. Key responsibilities in his current role at Senior Helpers include the development and implementation of all sales and marketing activities for the company.

I met Victoria this morning and spent some time with her. Just wanted to let you know how impressed I am with her! She’s great, my parents really like her and we are all so pleased! You did a great job in matching the perfect caregiver for them. Thank you.


  • “Everyone is absolutely fantastic. You sent us 2 superstar caregivers. Your care agency is my number #1 choice.” 
  •  "My dads’ caregiver, Jessica, has been with him for 3 ½ years now. We could not ask for anyone better! She has been a huge blessing to our family. She takes extra care of my father. Thank you Senior Helpers!”
  • "My current caregiver, Karina, is excellent. I am glad to have her”
  • “Thank you for all the help you and your team provided for my father. You worked so closely with hospice to make his final days very calm and gentle. Your help was greatly appreciated. Your next client will be lucky to have you” 
  • “Thank you again for taking my call last evening and for the wonderful care your team provided for my father and my mom. I know I speak for all of the family in our heartfelt thanks in making my father’s last days comfortable and in supporting our family during this difficult time.”

Areas We Serve

Senior Helpers San Diego County provides a full range of senior home care services for you or your loved one—from companionship and housework help, to more complex care services, including disease management, Live-In and 24-hour care services.

Senior Helpers San Diego County serves the cities and towns of: 

  • Cardiff By The Sea
  • Carlsbad/La Costa
  • Del Mar
  • Encinitas
  • La Jolla
  • Rancho Santa Fe
  • Fairbanks Ranch/Whispering Palms
  • Solana Beach
  • Pacific Beach
  • Mission Valley
  • Kearny Mesa
  • Mira Mar
  • Mira Mesa
  • Clairemont
  • University City
  • Carmel Valley
  • Sorrento Valley/Sorrento Mesa