The Senior Helpers executive team provides leadership and support to our franchise community while embracing our company core values and vision to be your community’s leading home care company, setting a new standard of care and customer service for our industry.
Peter RossChief Executive Officer & Co-Founder
Peter co-founded SH Franchising with Tony Bonacuse in 2004 and is the current CEO for Senior Helpers. He has led the organization to become a national leader in non-medical in-home care for seniors. He also serves as the President of the Home Care Association of America’s board of directors. He has devoted his career to helping in-home care excel and to improving service at all levels.
Mari BaxterChief Operating Officer
Mari is responsible for managing the Business Development team, resales and providing operations support to the field. She took on her current role after previously working as the VP of Business Development for six years, and prior to that, as the Senior Business Consultant and Director of Field Services for SH Franchising. She has more than 10 years of leadership, operational and management experience in the franchise space, in addition to more than 14 years as a successful business owner and entrepreneur.
Christina ChartrandVice President of Training
Christina is the VP of Training for SH Franchising. She has over 25 years of training and teaching experience, primarily with franchise organizations. Christina has created numerous training programs on a variety of topics for families, employees, managers, and business owners, including our award-winning Senior Gems® and Parkinson’s Care programs.
Mike ChumleyVice President of Information Technology
Mike brings over 20 years of experience in IT and business management to Senior Helpers. His focus has been driving business growth and process improvements by providing sound technology solutions. He is a specialist in the areas of business process re-engineering, capital project management, software system design, multi-vendor system integration, and resource planning.
Rob CantrellVice President of Franchise Development
Rob joined the Senior Helpers Franchise Development team in 2016. He works closely with franchise candidates to guide them through the Discovery and Orientation process and provide a thorough overview and guidance of how to become a Senior Helpers franchisee. Rob has over 20 years of sales/sales management experience with an outstanding track record in the franchise sales space as well.
Dan SitkoVice President of Corporate Store Operations
Dan Sitko oversees the Senior Helpers corporate stores and provides operations support to the field. He also manages the Senior Helpers Home Care Institute training program for franchisees. Dan has been with Senior Helpers Franchising for more than ten years on the operations team, and was promoted to the role of VP of Corporate Stores in the fall of 2019. He is a specialist in change management requiring forward-thinking leadership, innovative approaches, and decisive action to optimize profitability, and drive organizational change.
Ross HuebnerVice President of Finance
Ross joined Senior Helpers in April 2019, after a long career in the Restaurant industry. He was the Comptroller for a large 52 unit Pizza Franchisee in the Baltimore area. He is a Maryland Certified Public Accountant and has many years of experience in accounting, tax, finance, management and business operations.