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The Leader in Chronic Care

The Senior Helpers executive team provides leadership and support to our franchise community while embracing our company core values and vision to be your community’s leading home care company, setting a new standard of care and customer service for our industry.

Peter Ross

Chief Executive Officer & Co-Founder

Peter co-founded SH Franchising with Tony Bonacuse in 2004 and is the current CEO for Senior Helpers. He has led the organization to become a national leader in non-medical in-home care for seniors. He also serves as the President of the Home Care Association of America’s board of directors. He has devoted his career to helping in-home care excel and to improving service at all levels.

Robert Sharkey

Chief Financial Officer

Robert Sharkey (“Sharkey” for short) has held many high level finance and operation roles in the past 15 years. Sharkey joined Senior Helpers in 2013. Prior to joining, he spent 10 years working in the healthcare arena across several business lines including Medicare, private duty nursing, and companion care. His expertise over the course of his career has been working individually with the field offices and giving them the tools as well as the financial insight on how to become a more profitable and efficient operation.

Mari Baxter

Executive Vice President and Chief Performance Officer

Mari is responsible for managing the Business Development team, resales and providing operations support to the field. She took on her current role after previously working as the VP of Business Development for six years, and prior to that, as the Senior Business Consultant and Director of Field Services for SH Franchising. She has more than 10 years of leadership, operational and management experience in the franchise space, in addition to more than 14 years as a successful business owner and entrepreneur.

Christina Chartrand

Vice President of Training

Christina is the VP of Training for SH Franchising. She has over 25 years of training and teaching experience, primarily with franchise organizations. Christina has created numerous training programs on a variety of topics for families, employees, managers, and business owners, including our award-winning Senior Gems® and Parkinson’s Care programs.

Mike Chumley

Vice President of Information Technology

Mike brings over 20 years of experience in IT and business management to Senior Helpers. His focus has been driving business growth and process improvements by providing sound technology solutions. He is a specialist in the areas of business process re-engineering, capital project management, software system design, multi-vendor system integration, and resource planning.

Rob Cantrell

Vice President of Franchise Development

Rob joined the Senior Helpers Franchise Development team in 2016. He works closely with franchise candidates to guide them through the Discovery and Orientation process and provide a thorough overview and guidance of how to become a Senior Helpers franchisee. Rob has over 20 years of sales/sales management experience with an outstanding track record in the franchise sales space as well.

Greg White

Vice President of Franchise Development, Senior Helpers Town Square

Greg joined the Senior Helpers Town Square team in 2018. He has successfully helped to grow a number of franchise brands throughout his career. Greg works closely with franchise candidates to guide them through the discovery and orientation process and provides a thorough overview and guidance of how to become a Town Square franchisee.

Dan Sitko

Vice President of Corporate Store Operations

Dan Sitko oversees the Senior Helpers corporate stores and provides operations support to the field. He also manages the Senior Helpers Home Care Institute training program for franchisees. Dan has been with Senior Helpers Franchising for more than ten years on the operations team, and was promoted to the role of VP of Corporate Stores in the fall of 2019.  He is a specialist in change management requiring forward-thinking leadership, innovative approaches, and decisive action to optimize profitability, and drive organizational change.