2018 Senior Helpers News & Media Coverage
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News and Media - 2018


Movers & Shakers: Senior Helpers Appoints New Top Marketing Officer

(June 2018) Baltimore-based in-home care provider Senior Helpers has hired Chuck Sullivan to fill its chief marketing officer position. Senior Helpers is a provider of in-home senior services ranging from specialized care for individuals with dementia, Alzheimer’s disease and Parkinson’s, to personal and companion care to help with activities of daily living. Founded in 2011, Senior Helpers has 311 franchised businesses that provide care for tens of thousands of seniors across the United States. As chief marketing officer, Sullivan will lead Senior Helpers’ growth efforts by focusing on the company’s branding, while also driving innovation in terms of client experience and ensuring strong financial results.

1950’s Replica Town Uses Reminiscence Therapy for Dementia and Alzheimer’s Patients

(April 2018) Alzheimer’s and Dementia affect 47 million people worldwide and that number is expected to explode to 75 million by 2030.  But a new treatment center that’s just opening near San Diego, California may help both patients and families deal with the devastating disease in a very unique way. Peter Ross, CEO and Co-founder of Senior Helpers says “We do think this model plays well in any country and especially when you’re looking at the Asian market you have 350 million seniors in China. That’s more than the total population of the U.S. So I’ve had conversations on the home care side in China. I think this is an even better model to bring to China, to Japan, to any part of the Asian marketplace, along with the rest of the world.”

Senior Helpers to Staff First U.S. Dementia Village

(March 2018) A major national home care franchisor has to been tapped to staff the first U.S. version of a “dementia village.” Pioneered in the Netherlands, the concept involves the re-creation of a community from the 1950s. Senior Helpers, an in-home care franchise provider with 311 locations, has partnered with George G. Glenner Alzheimer’s Family Centers, Inc., to bring a unique experience to local seniors in the Chula Vista, California, area. Senior Helpers will be providing caregivers to an adult day care center called Town Square.

George G. Glenner Alzheimer’s Family Centers, Inc.® Announces Alliance with Senior Helpers® to Deliver Innovative Adult Care Services to Seniors

(March 2018) George G. Glenner Alzheimer’s Family Centers, Inc.®, a San Diego non-profit with over three decades of knowledge and expertise in offering dementia-related adult care centers, today announced a strategic alliance with Senior Helpers®, the nation’s premier provider of in-home senior care, to debut Town Square®, A George G. Glenner Alzheimer’s Family Center, powered by Senior Helpers®. Town Square continues Glenner’s innovative approach to Alzheimer’s and dementia care by providing a unique, interactive adult day care experience and support services program for individuals and families impacted by the disease.

Senior Helpers CEO: Private Duty Gains Health Care Cred, Influence

(March 2018) Senior Helpers, one of the nation’s largest home care franchise companies, has joined the Healthcare Leadership Council (HLC), a coalition of chief executives from all health care disciplines that develops policies, plans and programs to achieve a greater system for quality, affordable care. The addition marks the first private duty provider on the HLC and comes at a time when private duty may be on the cusp of being included as a supplemental benefit with Medicare Advantage plans. HLC’s members include major health care players, including Aetna, Pfizer, Mayo Clinic and many more.

Senior Helpers Joins Healthcare Leadership Council to Support Improved Healthcare

(February 2018) Senior Helpers, the nation's premier provider of in-home senior care, has announced that the company was recently appointed to the Healthcare Leadership Council (HLC), an exclusive alliance of leading healthcare companies from all health sectors committed to advancing the American healthcare system. As the HLC's first member specializing in in-home senior care, Senior Helpers aims to share valuable insights and ultimately help to provide improvements in the quality of care to the elderly and work in tandem with HLC to elevate care options to seniors across the U.S.

Senior Helpers Finds that Seniors Are Growing More Comfortable with Technology

(January 2018) The technology divide between older and younger generations may not be as wide as you think. According to a recent survey of 1,000 seniors issued by Senior Helpers, the nation's premier provider of in-home senior care, more than 68 percent of people ages 65+ rate their technology skills either average or above average. The survey, which examined seniors' attitudes on everything from apps and internet usage to social media habits, also found that while most would not consider themselves "tech-savvy" (71 percent), nearly 60 percent of seniors think younger generations underestimate their knowledge and aptitude for technology.