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Serving Greater Boston, South Shore and surrounding areas.
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Serving Greater Boston, South Shore and surrounding areas.
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Meet the Boston Office

As the owner of Senior Helpers Boston and South Shore, I have been in the senior care industry since 2009. Senior care is my passion and my goal is to set a new standard in senior care in Massachusetts. This means setting the bar high in caregiver training, education, and delivering superior quality of services and experiences to seniors and families.

It is also why I advocate and lead the charge for home care licensing and standardized practices. As a frequent contributor to the South Shore Senior News and the Jewish Advocate I focus on critical issues of aging and senior care. As a certified trainer, industry educator, and past faculty in Lasell’s ambitious E.L.D.E.R. Partnership Program, I hope to positively influence the next generation of professional leaders.  

Because together, we all raise the bar in senior care.

I have always believed aging is a journey. At Senior Helpers Boston and South Shore we meet seniors wherever they are in their deeply personal travels. My team and I are committed to delivering exceptional care; not only as a high-touch agency with world-class caregivers, but as a significant True North for seniors and families as they consider the infinite joys of aging in place. 

Our History

Our History

I am passionate about successful aging.  

I began this journey as the founding president of my synagogue in Swampscott, MA.  I saw firsthand the challenges of our aging members. In Home Care, I realized, was the most effective way to support successful aging in place. 

As an agency owner and as a family caregiver I see the challenges of navigating the complex systems and providers of care. These pose a barrier for most to obtain the support they need. As a family caregiver I have witnessed and understand the difficulty and stress of this from the inside.  

My agency has grown because we have a simple rule. If it is not the right answer for my parents, it is not the right answer for anyone else’s parents either.  

This has shaped the way we approach everything we do: from a decision to have nurse case managers, to staffing only Certified Nursing Assistants and Home Health Aides as caregivers. It has driven the introduction of our proprietary LiFE Profile, (Li=Lifestyle, F= Feasibility , E= Evaluation assessment) which assesses your individual risks, so we can partner with you and your system of care to give you the best foundation for success.  

Our philosophy drove the creation of our own 75 hour Home Health Aide training program under the guidelines of the MA Home Care Aide Council. It stands behind the over 16 hours of continuing education we provide to nurses and social workers across the Boston metropolitan area. In short, while there is NO regulation of home care agencies in Massachusetts, we have sought to set our bar far higher than the standards commonly practiced in the market.  

As Owner of Senior Helpers Boston and South Shore & South I have learned that caregiving in the home is made up of many moving parts. 

On a macro level it requires operational discipline, attention to detail, and a broad range and assortment of talents. 

On the most significant level, caregiving, requires a rare combination of passion, compassion, and acquired skills. One does not wake up one day and announce the intention to become a caregiver for a senior. Of this I am absolutely sure. There is a journey to caregiving that is as dignified and diverse as the caregivers who make it. 

I believe strongly in the critical need for professional case management and strong business practices. As an employer, I do know it is the aides that are the secret sauce in supporting an elder age in place.  

Today, the Senior Helpers Boston & South Shore team has grown to serve hundreds of seniors in more than 75 communities in and around the Greater Boston area. This has not been by accident, but by serving our clients and families successfully. Most importantly, it has come from sticking to our approach with intention and passion.  

Our process

Our process

At Senior Helpers Boston and South Shore we believe that being able to age in place is the best care and comfort of all. As we keep our process confidential and personal, at the same time we want to keep it streamlined and easy to access. 

Our nurse will gather basic information from you over the phone, and we will set a time to meet with you in person. When we meet we will review all of your options for support based on the guidance of a proprietary risk analysis (Our LiFE Profile (Li=Lifestyle, F= Feasibility, E= Evaluation assessment) and conversations with you / your family and loved ones. 

Together we can discuss our extended suite of programs and services and balance them against:

  • Your family's specific goals and the risks that could interfere with them
  • Your loved one's daily plans & schedule
  • General and specific medical concerns: both immediate and future
  • Your identified care needs
  • Your expectations for ongoing communication and follow-up plans

There are never any questions too small or unimportant to be asked, and we want you and your family to be engaged and informed in asking them all. After all, for us to be successful in crafting your plan of care and support, we need you to be an active part in building it.

Meet the Boston Team

Mark Friedman

Mark Friedman

Owner, MBA, Certified Dementia Practitioner

Mark is the owner of Senior Helpers Boston & South Shore. His franchise is one of the top performing businesses in the country and his success in growing the company has not been coincidental. Prior to entering the senior living industry, Mark served for decades as global consultant to public and private companies and not-for-profits on managing change and improving performance. 

Friedman also founded Real Time Strategy where he focused on time-critical business issues ranging from strategy development and executive alignment to performance management and operational improvement. His clients ranged from NYSE public global companies or their international equivalent to small firms and not-for profit entities seeking to position their strategy or operations for strong growth or improved profitability. 

Mr. Friedman holds an MSIA (MBA) from Carnegie Mellon University (now The Tepper School of Business) with High Distinction and a BA in Economics from the University of Virginia.  He was the founding president of Congregation Shirat Hayam of the North Shore in Swampscott, Massachusetts.

Seth Greller-Cohen

Seth Greller-Cohen

Director of Operations

Seth Greller-Cohen serves as the Director of Operations of Senior Helpers Boston and South Shore. Seth has worked in healthcare administration for 12 years in  Massachusetts General Hospital, Brigham and Women’s Hospital and Dartmouth Hitchcock Hospital.  Seth is a proven healthcare executive working across issues of patient safety, customer service, operational efficiency, financial management and community program development. Seth has a BA in Sociology, a Master’s in Healthcare Administration and is a certified dementia practitioner CDP. Seth belongs to and is active in professional organizations such as The American College of Healthcare Executives (ACHE), Massachusetts Assisted Living Association (MASS ALA) and the Homecare Association of America.  

Robyn Shea, RN

Robyn Shea, RN

Client Services Manager, R.N., Certified Dementia Practitioner

As Client Services Manager Robyn directs and manages virtually every activity related to client care, most often beginning with the initial telephone call, and following through the intake conversation and Life Profile assessment. Her work continues through the nuts and bolts of client agreements, the fine details of scheduling, and overseeing the magic and science of caregiver/client matching. Passionate in her work and deeply intuitive, Robyn has a Master’s degree in Nursing, is a Registered Nurse Anesthetist and a Certified Dementia Practitioner.

Laureen Walsh, RN

Laureen Walsh, RN

Field Case Manager and Director of Training, Certified Dementia Practitioner

With more than 45 years as an R.N., Laureen’s deep experience includes in-hospital surgical pediatrics, and responsibilities as night shift, head and charge nurse, before moving into private duty care with Partners Healthcare at Home. Laureen develops and administers our ongoing caregiver trainings, including advanced skills education for care in Alzheimer’s, Parkinson’s and complex diagnoses. She also performs client assessments and re-assesses ongoing care plans.  Laureen is a Certified Dementia Practitioner.

Cynthia LaBrecque

Cynthia LaBrecque

Marketing Director, Metro-West and Greater Boston

Cindi brings successful perspective in cultivating relationships in healthcare and senior living through her experiences in medical devices, pharmaceuticals and homecare marketing. As a strong business partner and skilled presenter, she will be expanding the understanding of our services with our alliances, referral partners and consumer groups in the Metro-West and Greater Boston area. 

I have gained so much wisdom from seniors. Their morals are amazing. I have come to respect their personal life stories. They make me wonder ‘what will I be like when I am their age? How will I be treated?’ We have to be guardians of the elderly. We have to protect and advocate for them because so many of them cannot advocate for themselves.

Areas We Serve

  • Arlington
  • Belmont
  • Boston*
  • Brookline
  • Burlington
  • Cambridge
  • Chestnut Hill
  • Dedham
  • Dover
  • Milton
  • Needham
  • Newton
  • Norwood
  • Somerville
  • Waltham
  • Watertown
  • Wellesley
  • Weston
  • Westwood
  • *Brighton
  • Charlestown
  • Dorchester
  • Hyde Park
  • Jamaica Plain
  • Mattapan
  • Roslindale
  • Roxbury
  • West Roxbury
  • South Boston

I needed emergency care for my mom and the facility my mom was living in referred me to this company. Well it did not take more than 3 hours and my mom was safe!!! She had 24 hour care for one week straight with the most caring and wonderful caretakers/friends, and Lauren was the most wonderful, caring, compassionate business owner. I recommend this company to anyone who needs an aid for a loved one. After meeting them all, I wanted to take my mom home and have these compassionate ladies take over.