Meet The Team | Senior Helpers of Sarasota - Bradenton
Skip main navigation
Serving Sarasota and surrounding areas.
941-377-8100
Contact Us
Past main navigation Contact Us

Meet the Sarasota-Bradenton office

More than 90% of seniors want to age in their own home with dignity but getting the right type of care can seem daunting. At Senior Helpers Sarasota-Bradenton we believe that getting the best care for your loved ones should not be complicated. Ross Goodson opened the Senior Helpers Sarasota-Bradenton office because of his passion for helping others and his interest in the growing need for in-home care services. Ross is committed to delivering the best possible in-home care to seniors in the Sarasota-Bradenton community.

We take the opportunity to provide in-home care seriously and make it a priority to provide the highest level of client service possible.  Over the years we have built an exceptional team of care professionals, each committed to remaining at the forefront of the in-home care industry through our proprietary ongoing training and education programs.

Our History

Our History

Senior Helpers was founded in 2002 by Tony Bonacuse with the help of Peter Ross after their firsthand experience in caring for their respective family members. Tony and Peter identified a need that was not being filled properly by the other companies. They realized most seniors would prefer to age in their own home rather than move into an unfamiliar institution. Unfortunately, the options available to most seniors were very limited. Most seniors did not have access to well-trained, dependable and affordable in-home care. This was the mission-driven spark that started Senior Helpers.

The first office opened in Baltimore, and quickly developed a reputation for delivering excellent in-home senior care with their well-trained staff of professional caregivers. Based on the success of the Baltimore location, the company began to expand. For more than 20 years, the Senior Helpers family has grown to include a network of more than 300 locally owned and operated franchises across the United States.

Senior Helpers of Sarasota-Bradenton, like every other location, is fully-committed to the original goal of providing dependable and affordable in-home care with well-trained caregivers. Nothing is more important to us than being the best available resource for seniors and families in our community.

Ross Goodson was drawn to Senior Helpers because of their trust within the community, and the high level of professionalism Senior Helpers provides.

We have been lucky to serve hundreds of seniors in our community over the years, and we are committed to continuing to provide uncompromising levels of care to all our families.

 

Our process

Our process

The first step in the process is a complimentary, initial in-home care assessment with a Senior Helpers consultant. This assessment can help you understand the true needs of your loved one, and your options. Together we can discuss their needs, our senior care services and determine what’s best for your entire family.

We will cover:

  • Your family's specific goals
  • Your loved one's daily plan design and schedule
  • Pricing and payment methods
  •  Implementation process
  • Ongoing communication and follow-up plan
Ross Goodson

Ross Goodson

Founder and CEO

Ross has served as CEO at Senior Helpers of the Treasure Coast since its start in 2012. Ross graduated from Southwestern University in Georgetown, Texas. In addition to his work in the healthcare field, Ross is also involved in community organizations such as United Way and Caring for Camo. Ross is an avid golfer. In 2005, Ross married Renee. They have two young sons, Reece and Rylan.

Ross became interested in the field of home health care after witnessing first hand his grandmother’s need for in home support and services. Ross recognized the need for compassionate care and has the utmost respect for anyone who provides care to an aging adult. Ross is committed to helping families solve life’s challenges, particularly as they pertain to navigating the healthcare continuum and improving their overall well-being. “Improving the quality of life of our client’s and their family members brings a smile to my face. I look forward to continuing to help the people that need it the most.”

Nicolette Rose

Nicolette Rose

Office Manager

Nicolette Rose serves as the Office Manager of Senior Helpers of Sarasota/Bradenton. She oversees day-to-day office operations and supports the team in providing exceptional service to clients, families, and caregivers. She is passionate about creating an organized, supportive environment and ensuring the office operates efficiently while maintaining the high standard of care Senior Helpers is known for.

Nicolette brings several years of experience in office management, executive support, and operations. Her background has given her a strong foundation in leadership, team development, organization, and problem-solving. She enjoys working behind the scenes to strengthen processes, support her team, and help create a positive experience for everyone Senior Helpers serves. For Nicolette, one of the most rewarding parts of working in senior care is knowing that the work she does behind the scenes helps families feel supported and ensures seniors receive the dependable, compassionate care they deserve.

Outside of work, Nicolette enjoys staying active, trying new restaurants, and spending time with family, friends, and her puppy! She is proud to be part of an organization that makes a meaningful difference in the lives of seniors and their families throughout the community.

Shelby Hallenbeck

Shelby Hallenbeck

Client Services Director

Shelby Hallenbeck is the Client Services Director at Senior Helpers of Sarasota/Bradenton and oversees client care across Sarasota and Manatee County. She has a deep passion for helping seniors and supporting their families through every stage of the aging journey. Her passion for serving seniors is deeply personal. Shelby had the privilege of experiencing firsthand the challenges that come with caring for a loved one when her grandmother was diagnosed with dementia. That experience gave her a greater understanding of the emotional, physical, and often overwhelming journey families face when navigating senior care. It also showed her just how meaningful compassionate guidance and genuine support can be during such an important time.

Today, Shelby brings that personal experience and compassion into her work every day. She is passionate about advocating for seniors, building meaningful relationships, and helping families feel supported, informed, and confident as they make decisions for their loved ones.

Outside of her career, Shelby’s greatest joy is being a mom to her two children. When she’s not working, she can usually be found spending her evenings and weekends at the ballfield, cheering on her kids and making memories with her family. Being a mother has taught her even more about the importance of family, patience, compassion, and being there for the people who matter most.
For Shelby, being able to make a difference in the lives of seniors and their families is more than just a career; it is a true calling and something she is incredibly grateful to be a part of.

Jalisa Williams

Jalisa Williams

Client Services Manager

Jalisa Williams is the Client Services Manager at Senior Helpers of Sarasota/Bradenton. Her passion for healthcare and caring for others began when she started her career as a Certified Nursing Assistant (CNA). Working closely with older adults allowed Jalisa to build meaningful relationships with her patients and showed her how rewarding it is to make a positive difference in someone’s life. That experience inspired her to continue growing within healthcare and eventually transition into administrative, care coordination, and leadership roles.

Throughout her career, Jalisa has worked closely with patients, families, caregivers, and healthcare teams, strengthening her passion for providing compassionate, person-centered care. She is excited to bring her experience, knowledge, and genuine love for helping others to her role as Client Services Manager while continuing to support seniors and their families.

Outside of work, Jalisa enjoys spending quality time with her partner and family, traveling and exploring new places, trying new foods and restaurants, and getting lost in a good book. She also loves discovering new experiences and making memories with the people who are most important to her.

Jessica Caller

Jessica Caller

Scheduling Coordinator

Jessica is the Scheduling Coordinator here at Senior Helpers of Sarasota/Bradenton. In her role, she works to make sure clients have the care and support they need by coordinating schedules and helping connect them with caregivers. She enjoys being someone both clients and caregivers can depend on and finding solutions when things don’t always go according to plan.

Before joining Senior Helpers, Jessica spent many years working in education, where she developed a strong appreciation for helping others, building relationships, and being part of a supportive community. She’s found that many of those same skills carry into what she does today—listening, communicating, problem-solving, and making sure people feel heard and supported.

Outside of work, Jessica loves expressing her creative side. She has a background in graphic design and enjoys baking and working on creative projects. She also values spending time with her family and the people closest to her.

Jessica is grateful to be part of the Senior Helpers team and to have a role where the work she does behind the scenes helps caregivers provide dependable, compassionate care to the seniors and families they serve.

Areas We Serve

Senior Helpers Sarasota-Bradenton provides a full range of senior home care services for you or your loved one—from companionship and housework help, to more complex care services, including disease management, Live-In and 24-hour care services.

Senior Helpers Sarasota-Bradenton serves the cities and towns of: