Meet The Team Senior Helpers North Bay | Santa Rosa CA
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Serving North Bay and surrounding areas.
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Serving North Bay and surrounding areas.
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Meet the Senior Helpers North Bay Office

More than 90% of seniors want to age in their own home with dignity. But getting the right type of care can seem daunting.  At Senior Helpers North Bay, we believe that getting the best care for your loved ones shouldn’t be complicated. 

Owner Bob Nations and our staff are committed to delivering the best possible in-home care to seniors in Santa Rosa and the surrounding communities. 

We take in-home care seriously and make it a priority to provide the highest level of client service possible.  Over the years we’ve built an exceptional team of care professionals, each committed to remaining at the forefront of the in-home care industry through our proprietary ongoing training and education programs.

Our process

Our process

The first step in the process of providing you the finest in-home care is a complimentary, in-home care assessment with a Senior Helpers consultant.  This assessment can help you understand the true needs of your loved one, resources available and your options. Together we can discuss their needs, our senior care services and determine what’s best for your entire family.

We’ll cover:

  • Your family's specific goals
  • Your loved one's daily needs
  • Pricing and payment options
  • Implementation process
  • Ongoing communication and follow-up plan

Meet the Senior Helpers North Bay Team

Bob Nations

Bob Nations

CEO

With a diverse background in franchising and non-profit business development, Bob opened his first Senior Helpers franchise in 2008, in Napa. His office achieved the distinction of #1 franchise office in the country within the first year of business. He has since opened Senior Helpers North Bay in Santa Rosa and looks forward to maintaining a leadership role in this and the other communities he serves within the Senior Helpers system.

Irene Cervantes

Irene Cervantes

VP Operations

Irene has always had a passion for geriatric care. She started her career as a care worker in a memory care unit and started with Senior Helpers Napa in 2013 as a scheduler. Since then, her dedication and commitment to client care has led her to her current position as VP Operations in our Santa Rosa office where she ensures the seamless operation of the business and the delivery of top-notch care and attention to our clients and care givers.

Sandy Barragan

Sandy Barragan

VP Finance

Sandy has been with Senior Helpers since 2013. She started as a scheduler and moved into payroll, and later into accounts receivable/accounts payable. As our VP Finance, Sandy handles all our financial activities, from insurance and invoices to managing our finances both at the strategic and operational levels. Sandy is dedicated to leveraging her knowledge, skills and experience for the success of Senior Helpers and the clients we serve.

Anna Guzman

Anna Guzman

Office Manager

Anna brings to her job as Office Manager a passion and commitment to improving the lives of our elder clients. Trained to work with Alzheimer patients, Anna has a deep understanding of the special needs of this group. As office manager, Anna is committed to creating a welcoming, organized and efficient office environment where our employees can thrive and contribute their best work. She specializes in effective communication, attention to detail and adaptability in managing the ever-evolving needs of our office.

Pamela Allen

Pamela Allen

Recruiting Manager

Pamela Allen has worked in the Home Care Industry for 12 years, starting as a caregiver. For the past eight years she’s been successfully recruiting caregivers, leveraging her own experience to make lasting connections with her recruits. At Senior Helpers North Bay, she’s enjoyed a strong success rate finding and hiring skilled caregivers dedicated to enhancing the well-being and safety of our clients. Her passion for serving the elderly speaks for itself. Pamela is also a classically trained pianist and teacher.

Jazmin Ceballos

Jazmin Ceballos

HR Coordinator

Jazmin joins us with a solid foundation in caregiving and human services. In addition to her dedication to assisting others, she brings to her role at Senior Helpers North Bay a positive attitude and a well-honed knack for problem-solving. As HR Coordinator she onboards and trains our new caregivers, ensuring that they’re well-equipped to deliver top-notch care to our clients. Jazmin is a natural team player who plays a key role in maintaining the smooth and efficient operation of our office.

Susana Crofton

Susana Crofton

Marketing Manager

Susana has extensive experience in both marketing and with the elder care community. She began her career as a copywriter and eventually opened an advertising studio in Orlando, Florida. In early 2000 she took a detour to pursue a musical career which included performing at over 20 senior care facilities in Sonoma County. At Senior Helpers North Bay, Susana is happy to be using her marketing expertise to promote a valuable service that helps keep elders at home and healthy.

Catherine Roberts

Catherine Roberts

Client Services

Catherine has been working in the social service arena for 13 years in many capacities. She’s worked with the homeless population and with seniors in low-income housing helping them get connected to resources and activities to keep them engaged and thriving. As Client Services Coordinator at Senior Helpers North Bay, Catherine works with our seniors to ensure they receive the custom care they need to live happy healthy lives and remain living at home as long as possible.

Angela Ortiz

Angela Ortiz

Scheduling Coordinator

With an innate talent for organizing and a dedication to our elderly clients, Angela is a driving force behind our exceptional care services. She masterfully coordinates caregivers and clients, balancing the needs of clients and the availability and expertise of caregivers. Her proficiency in managing complex schedules guarantees clients receive the right care at the right time. And her profound passion for her work shines through in her unwavering commitment to our clients’ well-being.

Giovanna Pena

Giovanna Pena

Scheduling Coordinator

As a scheduler at Senior Helpers North Bay, Giovanna plays a pivotal role in ensuring that our clients receive high-quality care and that our caregivers are optimally assigned and supported. Her exceptional communication skills and empathic approach make her a reliable point of contact for our clients and caregivers. When she’s not optimizing schedulers, “Gio” enjoys working out at the gym and keeping up with her record of running five miles a week.

Daniel Garcia Guzman

Daniel Garcia Guzman

Scheduling Coordinator

Daniel has been a valued member of Senior Helpers since 2022. With a keen eye for detail and exceptional organizational skills, he ensures that our clients receive the highest level of care tailored to each clients’ unique needs. His strong communication and problem-solving skills foster trust and satisfaction among clients and caregivers alike. Daniel takes great pride in scheduling the best care for our clients and helping to create a great working place for our caregivers.

Saya Hrosar

Saya Hrosar

Scheduling Coordinator

Saya, a recent college graduate and deeply passionate about assisting others, joins Senior Helpers North Bay with her upbeat demeanor and exceptional communication skills. Her empathy and compassion drive her commitment to ensuring that our clients are paired with caregivers who match their needs. Beyond her scheduling skills, Saya is a gifted artist, excelling in knitting, embroidery and crocheting, where she brings her natural talents to life.

Areas We Serve

We provide a full range of senior home care services for you or your loved one—from companionship, light housekeeping, meal preparation, medication reminder, to more complex care services, including dementia, Alzheimer’s and Parkinson’s disease, live-In and 24-hour care services.

Senior Helpers North Bay serves the cities and towns in the counties of Sonoma, Lake, Mendocino and part of Marin.​

  • Santa Rosa
  • Bodega
  • Bodega Bay
  • Rohnert Park
  • Dillon Beach
  • Cotati
  • Penngrove
  • Valley Ford
  • Albion
  • Annapolis
  • Boonville
  • Caspar
  • Cazadero
  • Clearlake
  • Clearlake Oaks
  • Cloverdale
  • Cobb
  • Comptche
  • Elk
  • Forestville
  • Fort Bragg
  • Fulton
  • Geyserville
  • Glenhaven
  • Graton
  • Gualaia
  • Guerneville
  • Healdsburg
  • Hopland
  • Jenner
  • Kelseyville
  • Lakeport
  • Little River
  • Lower Lake
  • Lucerne
  • Manchester
  • Mendocino
  • Middletown
  • Monte Rio
  • Nice
  • Occidental
  • Petaluma
  • Philo
  • Hidden Valley Lake
  • Point Arena
  • Potter Valley
  • Redwood Valley
  • Sebastopol
  • Ukiah
  • Upper Lake
  • Windsor
  • Witter Springs
  • Yorkville
  • The Sea Ranch