Meet the Senior Helpers North Bay Office

Bringing a diverse background in franchising and nonprofit business development to his leadership. He opened his first Senior Helpers franchise in Napa in 2008 and, within its first year, built it into the #1 franchise office in the country. Today, Senior Helpers Northbay continues to hold a leadership role both within the Senior Helpers system and in the communities it serves. Bob’s commitment to the community extends beyond the agency: he serves as Board President of Share the Care Napa Valley and of Napa Valley Support Services.

She started her career as a care worker in a memory care unit and started with Senior Helpers Napa in 2013 as a scheduler. Now as VP she oversees the agency’s day-to-day operations and selected contracts, guiding the care, scheduling, recruitment, and administrative teams so every department works together smoothly and efficiently. She also serves as the main liaison with corporate, rolling out new programs and processes and driving the planning and compliance that keep the agency growing while it delivers consistent, high-quality care.

Sandy has been with Senior Helpers since 2013. She started as a scheduler and moved into accounts receivable/accounts payable. Now as head of finance she manages the agency’s financial health, overseeing budgeting, billing, payroll, and financial reporting so that every part of the business runs on a solid foundation. They work closely with leadership on financial planning and decision-making, keeping the agency fiscally responsible and positioned for long-term growth while it continues to provide exceptional care.

Daniel has been a valued member of Senior Helpers since 2022.He leads and coordinates the office team, making sure everyone has what they need to deliver excellent care and service. Daniel keeps daily operations running smoothly, from answering client and family questions to coordinating schedules and handling billing. He is known for his calm, caring approach and his commitment to making sure every client and caregiver feels supported. When families call Senior Helpers North Bay, Daniel makes sure they’re in good hands from the very first conversation.

Attracts, screens, and hires compassionate caregivers by managing job postings, conducting interviews, and building a pipeline through community outreach, job fairs, and partnerships with schools and workforce programs. She ensures all caregivers are well-equipped to deliver top-notch care to our clients. Jazmin is a natural team player who plays a key role in maintaining the smooth and efficient operation of our office.

Oversees the recruitment team and the full caregiver hiring process, making sure every new caregiver is properly screened, onboarded, and ready to provide high-quality care. She also serve as the HR point of contact for the caregiving staff, handling employee concerns, policy and compliance matters, and workplace issues to keep the team supported, engaged, and dedicated to client care.

Susan has over 20 years of experience in providing care for the aging population. She leads new hire orientation and ongoing caregiver education, including specialized training in Alzheimer’s and dementia care through the GEMS program, Parkinson’s care, and essential caregiving skills. She also leads the debriefing sessions for the agency’s virtual dementia trainings in the community, helping families, professionals, and community members better understand what it’s like to live with dementia and how to respond with compassion.

Conducts initial in-home assessments and ongoing reassessments to build personalized care plans that evolve with each client’s needs. They provide day-to-day care management, help coordinate medications and medical equipment, and work closely with clients and families to resolve any issues or concerns so every client receives safe, consistent, high-quality care.

Schedulers coordinate caregiver shifts and client visits, matching each client with a caregiver whose skills, availability, and personality fit their needs. She manage schedule changes, fills last-minute call-outs, and keeps communication flowing between caregivers, clients, and families so that every visit happens on time and care is never interrupted. Her proficiency in managing complex schedules guarantees clients receive the right care at the right time.