Meet The Team | Senior Helpers of Central NC

Meet the Central NC office

More than 90% of seniors want to be able to age in their own home with dignity but getting the right type of care can seem daunting. At Senior Helpers of Central NC we believe that getting the best care for your loved ones should not be complicated. We recognize the growing need for in-home care services, and with our passion for helping others, we are committed to delivering the best possible care to seniors in the Salisbury community.

We take the opportunity to provide care in your home seriously and make it a priority to provide the highest level of client service possible. We have built an exceptional team of care professionals, each committed to remaining at the forefront of the in-home care industry through our proprietary ongoing training and education programs. You can feel confident that your loved one is in good hands with Senior Helpers.

Our History

Senior Helpers was founded in 2002 by Tony Bonacuse with the help of Peter Ross after their firsthand experience in caring for their respective family members. Tony and Peter identified a need that was not being filled properly by the other companies. They realized that most seniors would prefer to age in their own home rather than move into an unfamiliar institution. Unfortunately, the options available to most seniors were very limited. Most seniors did not have access to well-trained, dependable and accessible in-home care. This was the mission-driven spark that started Senior Helpers.

The first office opened in Baltimore, Maryland, and quickly developed a reputation for delivering excellent in-home senior care with their well-trained staff of professional caregivers. Based on the success of the Baltimore location, the company began to expand. Over the past 13 years, the Senior Helpers family has grown to include a network of more than 300 locally owned and operated franchises across the United States.

Senior Helpers of Central NC was proud to join the system in 2025. Like every other owner, we too are fully-committed to the original goal of providing dependable and accessible in-home care with well-trained caregivers. Nothing is more important to us than being the best available resource for seniors and families in our community. We are lucky to serve hundreds of seniors in our community, and we are committed to continuing to provide uncompromising levels of care to all our families.

Our process

The first step in the process is a complimentary, initial in-home care assessment with a Senior Helpers consultant. This assessment can help you understand the true needs of your loved one, and your options. Together we can discuss their needs, our senior care services and determine what’s best for your entire family.

We will cover:

Your family's specific goals

Your loved one's daily plan design and schedule

Pricing and payment methods

Implementation process

Ongoing communication and follow-up plan

Meet the Central NC Team

Jordan Smith

Owner

As the owner and agency director of Senior Helpers of Central North Carolina, Jordan is passionate about helping families find trustworthy, compassionate care for their loved ones. She began this journey with a heart for service and a strong desire to make a meaningful difference in her community—especially for seniors.

Through the process of building her business, Jordan gained an even deeper understanding of the importance of quality care. During this time, she also experienced the loss of her grandmother, which brought everything into focus. Her passing gave Jordan the added motivation and clarity to fully commit to this mission.

Jordan takes pride in creating a team that treats every client like family. Whether a loved one needs personal care, companionship, or specialized support, her team is dedicated to providing consistent, respectful care that helps seniors live with dignity and comfort at home.

Jalin Moore

Owner

Jalin’s journey began with a deep passion for athletics, which led him to fulfill a lifelong dream of joining the New York Jets. His time in the NFL instilled in him the values of discipline, perseverance, and leadership—qualities that would serve him well beyond the football field. After his professional sports career was unexpectedly cut short, Jalin shifted his focus toward entrepreneurship, where he found a new sense of purpose.

In 2020, he launched his own real estate company, successfully renovating, selling, and managing multiple properties across North and South Carolina. His drive to grow as a business leader led him to earn a Bachelor of Business Administration from Appalachian State University in 2023, followed by obtaining his real estate broker licenses in both North Carolina and South Carolina. He quickly became known for his dedication to helping clients navigate important life transitions through real estate.

But it was a personal loss during college—the passing of his grandfather to cancer—that profoundly shaped Jalin’s perspective on life and his desire to make a deeper impact. That experience ignited a passion for caregiving and a strong sense of empathy for families walking through difficult seasons of aging, illness, or loss. It also helped him recognize the urgent need for compassionate, high-quality care for seniors.

Today, as the owner of Senior Helpers of Central NC, Jalin combines his business acumen, community spirit, and heartfelt commitment to serve others. He leads with empathy and purpose, building a care team that treats every client like family and helps seniors thrive in the place they call home.

Lori Mullen

Office Manager

Lori Mullen serves as the Office Manager with a steady hand and heart for service. With an extensive background in social services, she brings years of experience of supporting teams, streamlining operations, and ensuring that every client and colleague feels heard and cared for. Her transition into office management was a natural evolution of her strengths in organization, communication, and people focused leadership.

A lifelong Mainer until recently, Lori relocated to North Carolina, bringing with her a deep commitment to integrity and compassion. She plays a key role in keeping daily operations running smoothly while fostering a welcome and efficient work environment.

Outside of work, Lori enjoys reading, attending races, and exploring her new surroundings in North Carolina. She values time with family and the chance to keep learning and growing-both personally and professionally.

Meet the Central NC office

Our History

Our process

Meet the Central NC Team

Photos From the Central NC Office

Areas We Serve