Meet The Team | Senior Helpers of Palm Coast
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Serving Daytona Beach and surrounding areas
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Serving Daytona Beach and surrounding areas
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Why Senior Helpers?

Bette and Bernie Fitzgerald with their daughter Elizabeth

More than 90 percent of seniors want to age in their own home with dignity but getting the right type of care can seem daunting. At Senior Helpers we believe that getting the best care for your loved ones should not be complicated.

Bette and Bernie Fitzgerald opened their Senior Helpers office in 2014 because of their passion for helping others and commitment to delivering the best possible in-home care experience to seniors and their families. Currently, their Senior Helpers operation proudly services clients across nine different Florida counties.

 

Our Committment

Our Committment

Senior Helpers is dedicated to providing the highest quality care and client service in the industry. Our caregivers are background screened, trained and expertly matched to meet the need of each client we serve.

We don’t send a stranger.  We understand that one of the most difficult aspects of being the client of a home care agency is having caregivers show up at our door without being properly introduced or prepared. Or in the case of having a substitute, not getting any advance notification of a change — then dealing with substitutes who were poorly prepared to provide appropriate care. With Senior Helpers, this should not happen. We are dedicated to providing proper introductions and timely communication of any required change in service staff. And all caregivers are fully briefed on client needs, preferences and care plans before being added to a shift.

Caregivers are supervised employees, not independent contractors. We are not a referral service or “nurse registry,” where workers are assigned to cases, leaving families to sort through the fine points themselves — whether taxes get paid, whether background checks have been performed, whether they’re bonded and insured. We do all these things in advance of hiring caregivers, along with testing caregiver skills, verifying credentials, and speaking with families and employers they’ve worked with before. All of our caregivers work under the strict supervision of an assigned Caregiver Manager and Registered Nurse.

Safety and security is our first priority.  Everyone at Senior Helpers is focused every day on delivering top quality in-home care that is safe and secure for both clients and caregivers. Caregivers receive continual health education and skills assessments in critical areas such as hand hygiene, use of Personal Protective Equipment (PPE), home safety and sanitization. All caregivers and clients are regularly screened for any signs of illness or health concerns.  Caregivers are provided with and required to correctly use PPE, such as gloves, masks and hand sanitizer, while working with clients.  

Quality caregiving starts with education. All of our caregivers are tested and certified as either Home Health Aides (HHAs) or Certified Nursing Assistants (CNAs). Each undergoes skills assessments when on boarded to the agency and regularly thereafter. Ongoing training is required for caregivers in areas such as infection control, hygiene, nutrition, home safety, and Alzheimer’s/Dementia and Parkinson’s care. This unrelenting focus on information sharing, education and training gives our staff the proficiency needed to best serve and protect our vulnerable clients.

Focus on the client. Senior Helpers employs proprietary programs to assess each client’s health status, goals and concerns. Our Staying Home Safe® program and proprietary Life Profiles® patient scoring assessment tool gives us an elevated focus on clinical best practice in client care designed to reduce or prevent readmission to hospitals and skilled nursing facilities. 

Our process

Our process

The first step in the process is a complimentary, initial in-home care assessment with a Senior Helpers consultant. This assessment can help you understand the true needs of your loved one, and your options. Together we can discuss their needs, our senior care services and determine what’s best for your entire family.

We will cover:

  • Your family's specific goals
  • Your loved one's daily plan design and schedule
  • Pricing and payment methods
  •  Implementation process
  • Ongoing communication and follow-up plan

Meet Our Team

Bernie Fitzgerald

Bernie Fitzgerald

Owner

Bernie was born in Michigan but has lived in Florida since 1980. He has extensive experience in the home care industry, having owned and managed Senior Helpers franchises since 2014. In addition to his experience with Senior Helpers, Bernie has previously served as President of The Florida Epilepsy Providers Association. Currently he serves on the board for Elder Source of Florida and the Haven Hospice Foundation Board. Bernie is dedicated to providing quality support for people in our community that struggle with chronic illness such as Dementia/Alzheimer’s disease, Parkinson’s disease, Cancer, ALS, and CHF. In addition to his work at Senior Helpers, Bernie is a honorably chart discharged US Army veteran, an avid golfer and a proud father of a 21-year-old UCF pre-med student.

Bette Fitzgerald

Bette Fitzgerald

Owner

Bette is a 3rd generation native Floridian who has spent most of her professional career in Marketing for advanced technology companies. Since she and her husband Bernie opened their first Senior Helpers office in 2014, Bette has acted as the agency’s President and Administrator, focusing on operational processes, staffing, efficiencies, and quality. She is an avid tennis player and a proud mother of a sweet, smart, kind and funny 21-year-old daughter who is studying Health Sciences at The University of Central Florida.

Robin Rowe

Robin Rowe

Care Team Supervisor & Scheduling Manager

Robin is responsible for managing and directing Senior Helpers care team staff across Flagler and Volusia counties. In this role, she ensures that our caregivers are fully qualified, trained, skilled and prepared to provide top-quality personal care services. Additionally, Robin uses her deep understanding of each caregiver’s strengths, background, experience and personality to align and match them to the unique needs of individual clients. She has an extensive background in care team development and management, as well as case scheduling. When not working at Senior Helpers, Robin enjoys spending time outdoors with her family going to the beach, camping, canoeing, and kayaking.

Christine Sanders

Christine Sanders

Director of Operations

Christine joined Senior Helpers in 2022, being drawn to the family-owned and operated culture and strong leadership of Bette and Bernie, whose commitment to family, community and integrity is reflected in the trusted reputation and caring team they have built.  Christine has held increasingly responsible roles in sales, marketing and administration at Senior Helpers. As Director of Operations, she is responsible for overseeing daily agency operations, with a focus on building and maintaining service quality, management integrity, staff support, and regulatory compliance. She is closely connected to the clients and families served by Senior Helpers, listening to their stories and helping create an environment where every client and staff member feels safe, respected and truly cared for.

When not at the office, Christine is passionate about living her life outdoors. She spends her free time enjoying Florida’s beautiful beaches, natural springs, nature trails, and tennis facilities.


Great coordination between client, client’s family and staff.

Areas We Serve

Senior Helpers Daytona Beach provides a full range of senior home care services for you or your loved one—from companionship and housework help, to more complex care services, including disease management, Live-In and 24-hour care services.

Senior Helpers Daytona Beach serves the cities and towns of: