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The Leader in Chronic Care

The Senior Helpers executive team provides leadership and support to our franchise community while embracing our company core values and vision to be your community’s leading home care company, setting a new standard of care and customer service for our industry.

Peter Ross

Chief Executive Officer & Co-Founder

Peter co-founded SH Franchising with Tony Bonacuse in 2004 and is the current CEO for Senior Helpers. He has led the organization to become a national leader in non-medical in-home care for seniors. He also serves as the President of the Home Care Association of America’s board of directors. He has devoted his career to helping in-home care excel and to improving service at all levels.

Robert Sharkey

Chief Financial Officer

Robert Sharkey (“Sharkey” for short) has held many high level finance and operation roles in the past 15 years. Sharkey joined Senior Helpers in 2013. Prior to joining, he spent 10 years working in the healthcare arena across several business lines including Medicare, private duty nursing, and companion care. His expertise over the course of his career has been working individually with the field offices and giving them the tools as well as the financial insight on how to become a more profitable and efficient operation.

Chuck Sullivan

Chief Marketing Officer

Chuck Sullivan joined Senior Helpers as the CMO in February 2018. He leads the efforts to advance Senior Helpers’ strategic vision, strengthen the collaborative relationships with our franchise owners and fuel growth. He is a seasoned senior executive who brings decades of experience helping leading organizations evolve, scale and transform, including Hilton Worldwide, K12, Ford Motor Company and Chrysler LLC. Sullivan holds an MBA from the Wharton School of the University of Pennsylvania and a Bachelor of Arts degree in Marketing from Michigan State University.

Mari Baxter

Senior Vice President of Operations

As Senior Vice President of Operations, Mari is responsible for managing the Business Development team, resales and providing operations support to the field. She took on her current role after previously working as the VP of Business Development for six years, and prior to that, as the Senior Business Consultant and Director of Field Services for SH Franchising. She has more than 10 years of leadership, operational and management experience in the franchise space, in addition to more than 14 years as a successful business owner and entrepreneur.

Christina Chartrand

Vice President of Training

Christina is the VP of Training for SH Franchising. She has over 25 years of training and teaching experience, primarily with franchise organizations. Christina has created numerous training programs on a variety of topics for families, employees, managers, and business owners, including our award-winning Senior Gems® and Parkinson’s Care programs.

Mike Chumley

Vice President of Information Technology

Mike brings over 20 years of experience in IT and business management to Senior Helpers. His focus has been driving business growth and process improvements by providing sound technology solutions. He is a specialist in the areas of business process re-engineering, capital project management, software system design, multi-vendor system integration, and resource planning.

Rob Cantrell

Vice President of Franchise Development

Rob joined the Senior Helpers Franchise Development team in 2016. He works closely with franchise candidates to guide them through the Discovery and Orientation process and provide a thorough overview and guidance of how to become a Senior Helpers franchisee. Rob has over 20 years of sales/sales management experience with an outstanding track record in the franchise sales space as well.

Michael Hughes

Vice President of Strategic Development

Mike has over 15 years of experience in health technology and aging, including eight years at AARP as part of their innovation and family caregiving teams. He is passionate about finding new, valued solutions to support care transition and independent aging as well as helping family caregivers to reduce stress and save time. Mike works to develop, support, and strengthen Senior Helpers’ relationships with health systems, insurers and other partners in the health care space.

Matt Miller

Vice President of Corporate Stores

Matt has spent the last 20 years working in the home care industry, with experience in Operational Management, Business Development, National Sales and Strategic Solutions. He joined the Senior Helpers Leadership team in 2017, and oversees the Corporate Store Division. He is tasked with identifying new acquisition targets, integrating new locations, implementation of pilot programs and leading the Corporate Stores. His primary expertise is team development, process improvement and relationship management.

Greg White

Vice President of Franchise Development, Senior Helpers Town Square

Greg joined the Senior Helpers Town Square team in 2018. He has successfully helped to grow a number of franchise brands throughout his career. Greg works closely with franchise candidates to guide them through the discovery and orientation process and provides a thorough overview and guidance of how to become a Town Square franchisee.