Ross Goodson, Founder and Owner

Ross has served as Vice President at Senior Helpers of the Palm Beaches since its start in 2008. Ross graduated from Southwestern University in Austin, Texas. In addition to his work in the health care field, Ross is also involved in community organizations such as United Way of Palm Beach County and Caring for Camo. Ross is an avid (and extremely talented) golfer. Ross was married in 2005. He and his wife, Renee, have two young sons, Reece and Rylan. Ross became interested in the field of home health care after witnessing firsthand his grandmother’s need for in home support and services. Ross recognized the need for compassionate care and has the utmost respect for anyone who provides care to an aging adult. Ross is committed to helping families solve life’s challenges, particularly as they pertain to navigating the health care continuum and improving their overall well-being. “Improving the quality of life of our client’s and their family members brings a smile to my face. I look forward to continuing to help the people that need it the most”.



Patrick Davis, Esq.

Pat joined the Senior Helpers team in October of 2017 after becoming interested in the growing need for home care services. He previously worked as an attorney in Miami for five years representing insurance companies and handling small business acquisitions. Pat now plans to pursue his commitment to ensure that those in need of assistance at home are provided high-quality home care services. He is married to his wife, Sonya, and they have a three-year old son, Christian. Pat is also an ordained elder in the Presbyterian Church USA and enjoys playing outdoors with his son in his spare time.



Loretta Copper, RN

Loretta joined the Senior Helpers family in 2016 as one of the agency’s Residential Community Care Nurse Managers. Loretta is a Registered Nurse with a Bachelor’s degree in Biology and a Master’s degree in Preventive Medicine and Environmental Health. In addition, Loretta is certified in Infection Control and has served as an Nurse Investigator for various disease outbreak investigations. Loretta has a wide array of experience in the health care industry, having served as a Student Nursing Instructor, Public Health Nurse as well as serving as Director of Nursing.



Ronald Radcliffe, Chief Operating Officer

Ron joined the Senior Helpers team in August, 2012 and and currently serves as Chief Operating Officer for Senior Helpers of the Palm Beaches and Senior Helpers of the Treasure Coast. Ron has nearly twenty years of experience in providing health care services in a wide variety of settings. Ron serves on the Board of Directors of the Alzheimer’s Associations’ Southeast Florida Chapter and was previously appointed by the Secretary of Florida’s Department of Elder Affairs as a member of Florida’s Silver Alert Support Committee. Ron has also served as a consultant and advisory board member for Pfizer and Jaansen Pharmaceutical’s Alzheimer’s Immunotherapy Program. Ron has advocated on the local and state level on a number of elder issues and authored the Specialized Alzheimer’s Services Adult Day Care Act, which was approved by the Florida Legislature and signed into law by the Governor in 2012. Ron graduated from the Florida State University in 1997 with a degree in Music Therapy. Ron and his wife, Brooke, were married in 1998 and are the proud parents of two amazing daughters, Molly and Addison. In his spare time, Ron enjoys spending time with his family, socializing with friends, traveling and, of course, watching FSU football. Ron enjoys conducting educational presentations throughout the local community and is is passionate about ensuring that elders have access to the services and resources needed to remain safely in their home and community.



Jennifer Marquart, Client Services Manager

Jennifer has been part of the Senior Helpers team since and serves as the agency’s Client Services Manager. Jennifer graduated from the Ohio State University in 2006 with a degree in Education. Additionally, Jennifer earned her paralegal degree from Columbus State in 2002. Prior to moving to sunny south Florida, Jennifer worked in the health care industry in her home state of Ohio. Jennifer enjoys spending her free time traveling, spending time with friends and enjoys returning home throughout the year when she can spend time with her family including her young nephews Hank and Miles. Jennifer most enjoys the opportunity to help clients and their families identify their needs and putting a plan in place to ensure that they can remain in their home with the support of Senior Helper’s caring and professional aides and companions.


Diane Jeanfaivre, PHR

Diane joined the Senior Helpers team in August, 2017 as the agency’s Human Resources Manager. Diane has many years of experience working in her field and has been awarded the credential of “Professional in Human Resources” (PHR) by the Human Resource Certification Institute. This accreditation signifies that Diane possess the theoretical knowledge, practical experience in human resource management as well as mastery of the body of knowledge in the field.


Angela Case, Human Recources Coordinator

Angela is the newest member of the Senior Helpers team and currently serves as the agency’s Receptionist/Office Assistant. Angela is a long time resident of Palm Beach County and graduated from Wellington High School in 2003. Angela married her husband, Darrell, in 2014 and has a lovely daughter named Isabella. When not working, Angela enjoys reading, following sports and spending time with her family. Angela is proud to be part of the Senior Helpers family and “loves the people I have the opportunity to interact with each and every day”.



Jessica Smith-Williams, Case Manager

Jessica serves as a Case Manager for Senior Helpers and has over 10 years of industry experience; primarily focused in helping the geriatric population in Private Duty home care. As a Case Manager, she helps elders by collaborating with clients and families to find the best care options to ensure that they are able to maintain the highest level of function in their homes. A Florida transplant from Ohio, Jessica loves spending time with her husband, Sean, and their wonderful 9-year-old son, Parker, at the beach and on the water. Jessica also has a love for travelling and learning new cultures, and is able to draw from those experiences when helping clients from various backgrounds. She is extremely fond of the connections she makes with each of her clients and makes it a goal to ensure they receive compassionate care.



Renford Jones, Case Manager

Caring and competent are two words, which comes to mind after meeting Renford Jones. Renford joined the Senior Helpers team in September 2015 as a Case Manager. He has over twenty-one years of experience in the health care industry. He is passionate about seniors getting optimal care; and having a sense of safety and satisfaction. Nothing gives him more pleasure than matching the right caregiver with each client. He is committed to providing efficient and compassionate care to every client of Senior Helpers. Renford hails from the parish of St Mary in Jamaica. He is the proud father of two sons, Shaun and Steven. He enjoys reading, travelling, attending concerts and sporting events.



Jasmine Jimenez, Case Manager

Jasmine’s family moved to West Palm Beach, Florida from Long Island, New York when she was 7 years old. A graduate of Summit Christian School, Jasmine also attended The Art Institute of Ft. Lauderdale. Jasmine began her career in Home Health in 2004 and joined the Senior Helpers family in February, 2016. Our newest member to the Case Management team, Jasmine’s hope is that by reaching out to her clients regularly, they will know someone is there for them. Her favorite part of her job is making a difference in the lives of her clients. On her free time Jasmine devotes her time to her 3-year-old daughter, Zoe. She makes spending quality time with her family & friends a priority.



Amy Friedman

Amy Friedman has dedicated her twenty- two year professional career to Jewish philanthropy, healthcare, and community service.

After attaining her Master’s Degree in Social Work from Mandel School of Applied Social Sciences at Case Western Reserve University, Ms. Friedman began her career at the Jewish Community Center (JCA) in Jacksonville, Florida. She ascended to direct the Department of Adult Services. In 1993, she became the Director of the Jewish Community Center of the Palm Beaches and was the chief professional officer in raising the capital funds the Director of the Jewish Community Center of the Palm Beaches in Boynton Beach. She led the efforts in conceiving the Branch and was the chief professional officer in raising the funds. In her position as Capital Campaign Director at the Jewish Federation of Palm Beach County she led efforts raised funds for the Federation’s $5 million Capital Campaign. Additionally, she worked as the Director of Development at Temple Beth El in Boca Raton where she raised funds for the Capital Campaign, Annual Giving, and Endowment.

Amy’s passion is working with the elderly. She has worked in private duty home care for the last three years. She joined Senior Helpers in 2015 as The Director of Business Development. Ms. Friedman’s record is for working with clients and their families in a warm, embracing and inspiring way. Her wide range of skills include cultivation and stewardship, providing encouragement, support and empathy to Seniors & their families, and establishing partnerships with other healthcare resources in the community.

Ms. Friedman holds a BSW from the University of Cincinnati, an MSSA from Case Western Reserve University and has received various high level honors certificates awarded by national, regional and local Jewish Communal Service organizations.



Nicole Vitug-Rivera, A/R Specialist

Nicole serves as the A/R Specialist for Senior Helpers of the Palm Beaches. She originally joined the Senior Helpers team in September, 2014 as an Administrative Assistant. Nicole graduated from Northeastern University in her native Boston, Massachusetts. She has a variety of experience working in the healthcare field. Outside of work, Nicole enjoys crossfit, cooking, reading and spending time with her husband Johnnie and their two adorable cats. Nicole is very happy to be a part of the Senior Helpers family. “I have seen firsthand the tragic effects that dementia took on both my father and my family. It makes me that much more passionate that clients and their families deserve a world of compassion, dignity and respect in their later years.”



Andrea Chisholm, Receptionist/Office Assistant

Andrea Chisholm, serves as Senior Helper’s Receptionist/Office Assistant. Andrea joined the Senior Helpers team in April, 2016 and absolutely loves it! For the past 5 years Andrea have worked in the field of customer service. Prior to joining the Senior Helpers team, Andrea worked at the YMCA of the Palm Beaches where she met and became friends with people of all ages and walks of life. She loves the Spanish language, having learned some Spanish through friends and continues to pursue the language. Andrea is a true dog lover and dreams of opening a doggie day care one day. Andrea studied computerized business systems and enjoys traveling to other countries. “I am honored to be a part of such a great team here at Senior Helpers and look forward to working with and meeting many more clients. I believe that our seniors are jewels and should be treated as such.”




License # HHA299993752