Senior Helpers, a company that supplies in-home caregivers for elders, recently invited members of the DeLand Area Chamber of Commerce to help celebrate its sixth anniversary in DeLand with a ribbon-cutting of its new offices.

After six years on South Woodland Boulevard, Senior Helpers is now located at 145 E. Rich Ave., Suite E. That’s the office building anchored by the Landis Graham French law firm.

The local office is one of nearly 300 in the Senior Helpers system, with locations nationally and internationally.

Director of Operations Marjorie Marcus works with a team in the administrative offices: Administrator David Larrabee; Director of Nursing Eva Stolman; Denise Theer, the scheduler; and Tiffany Morgan, who handles human resources and other administrative duties.

Senior Helpers has more than 50 part-time caregivers on staff, who work on-call for patients needing anything from four hours of care once a week to 24/7 care. But as with many agencies, finding good caregivers is a challenge, Marcus said.

“A big struggle for all private-duty agencies is finding qualified caregivers,” she said. “We require caregivers to have a minimum of one year of experience … [And] we have specialty training and education to share with our caregivers and clients.”

All potential caregivers must pass background checks, pass a home-health care competency exam and take specialty courses, including CPR, Marcus said.

Senior Helpers will try to match appropriate caregivers with clients. For instance, if the agency knows a client has Parkinson’s, a caregiver trained to deal with that disease will be sent if possible, Marcus said.

DeLand’s Senior Helpers also is very active in the community.

“We try to support community events, even if it’s only with time and effort, but we have our own events, too,” Marcus said.

The office sponsors a community outreach and networking event, with a guest speaker, the third Thursday of every month at The Table in Downtown DeLand. It’s gathering toiletries that will be donated to The Neighborhood Center later this year. It also has worked with Brigette’s Blanket Brigade to supply blankets for the homeless.

Later this month, the agency is partnering with Haven Hospice to form the Better Breathing Club to support those with COPD, or chronic obstructive pulmonary disease. At the end of November, Senior Helpers will hold a fundraiser for the American Lung Association at the Athens Theatre in DeLand. And a third annual Battle of the ALF Chefs will take place next April.

For more information about Senior Helpers and its services, call 386-736-2227.

- Joe Crews,


Chef competition raises funds to combat Parkinson’s

It was a battle for the ages. A battle of wills. A battle steeped in deep rivalries.

A battle … steeped in cheese sauce.

Eight chefs from assisted-living complexes across Volusia County recently descended on Downtown DeLand bistro Byte for the second annual Battle of the ALF Chefs: Battle Mac & Cheese.

Proceeds from the event, which is put on by home health care agency Senior Helpers, go to the Parkinson Association of Greater Daytona Beach.

Chefs from John Knox Village, The Cloisters of DeLand, and other prominent assisted-living facilities all showed off their culinary chops in the competition, putting their own personal touches on an American staple.

“This is the second year we’re doing it. Last year was Battle Meatballs. This year is Battle Mac & Cheese,” said Marjorie Marcus, director of operations for Senior Helpers of DeLand. “It’s a blind tasting. Everybody who attends votes on their favorites.”

The attendees — about 100 in total, including residents of local ALFs — each received eight small colored cups of mac and cheese, along with a ballot.

At the end of the tasting, each person ranked which three colored cups contained the concoctions that most pleased that person’s palate.

“It’s a great event. The main thing is we’re raising money for Parkinson’s, helping those people, that we need to find a cure for that,” said Chef John Davis, of Grand Villa of DeLand. “It’s a terrible disease. The mac and cheese contest, that’s second to that, of course.”

The disease affects many ALF residents, he noted.

Davis was last year’s Battle of the ALF Chefs champion.

“I won the meatball competition last year,” he said. “They come up with different items every year, this year being mac and cheese, which is tough.”

Davis described himself as a “Southern boy, but raised by an Italian grandmother,” and said he tried to keep his recipe traditional.

“I knew people would bring lobster and bacon and all that craziness, so I wanted to stay traditional and just stay mac and cheese,” he said. “So, I did seven cheeses, a little bit of truffle oil, some saffron, some cloves and béchamel, and just tried to chef it up, you know? Make it a little bit special, so when you take that bite, maybe it’ll be a little different than everybody else.”

The event was a fun — and delicious — way to raise money and awareness for Parkinson’s disease.

The disease is a progressive, degenerative and currently incurable nervous-system disorder. It comes on slowly, and can cause shaking, rigidity, slow movement, difficulty walking, and mental problems.

“Parkinson’s is super-important to the ALF community,” said Amanda McHugh, marketing director of The Cloisters of DeLand. “It touches all of us, so I think this is a great tie-in, and giving back to that organization is wonderful.”

Vince Kinsler, executive director of the Parkinson Association of Greater Daytona Beach, praised the event, and said the money raised for the association will help to fund activities the group provides, which include a dance program, exercise programs and support groups.

“The funds help to keep things rolling, to keep programs moving,” he said. “This is a wonderful event. Very, very important to our association, and I think important to West Volusia.”

For an unknown reason, Kinsler said, Parkinson’s and related disorders are particularly prevalent in the Volusia-Flagler area.

“This area, when you speak in terms of Volusia and Flagler, for some reason there are more people with Parkinson’s and other movement disorders than there are in much larger geographic areas,” he said. “We don’t know why that is. It might just be because it is.”

People with Parkinson’s, Kinsler noted, aren’t usually ones to give up easily.

“More than anything, these people are highly motivated human beings, people with Parkinson’s. The disease is miserable; it’s progressive,” he said. “There’s no cure, and yet, these people go above and beyond to relieve those symptoms. They are willing to try just about anything to help sustain themselves and live a more comfortable life.”

As for the mac and cheese competition, only one mac and cheese dish would be crowned most magnificent.

And in the end, John Knox Village Chef Jeff Hollen’s recipe proved superlative.

What about Hollen’s pasta pleased the people’s palates?

“It was kind of Southwestern and spicy. We called it Smokehouse Macaroni and Cheese,” Hollen said. “It had some pork belly.”

- Anthony DeFeo,

Astounding Outcomes from Integrating Home Care into Acute and Chronic Care

(May 2019) Senior Helpers CEO and Co-Founder, Peter Ross, discusses some astounding outcomes from integrating home care into acute and chronic care delivery. 

Listen to the full podcast here.


Integrating Home Care into the Larger Health Care Delivery System

(May 2019) Senior Helpers CEO and Co-Founder, Peter Ross, discusses how integrating home care into the larger healthy care delivery system will solve many problems including improved outcomes and lower costs.

Listen to the full podcast here.


Senior Helpers Certified as a Great Place to Work

(March 2019) Great Place to Work® Institute has recognized Senior Helpers® as the first national in-home care company to achieve certification as a Great Place to Work. Senior Helpers' rapidly growing business is laser-focused on helping older adults age with dignity, and the company cares for tens of thousands of seniors across the globe. 

Movers & Shakers: Senior Helpers Appoints New Top Marketing Officer

(June 2018) Baltimore-based in-home care provider Senior Helpers has hired Chuck Sullivan to fill its chief marketing officer position. Senior Helpers is a provider of in-home senior services ranging from specialized care for individuals with dementia, Alzheimer’s disease and Parkinson’s, to personal and companion care to help with activities of daily living. Founded in 2011, Senior Helpers has 311 franchised businesses that provide care for tens of thousands of seniors across the United States. As chief marketing officer, Sullivan will lead Senior Helpers’ growth efforts by focusing on the company’s branding, while also driving innovation in terms of client experience and ensuring strong financial results.

1950’s Replica Town Uses Reminiscence Therapy for Dementia and Alzheimer’s Patients

(April 2018) Alzheimer’s and Dementia affect 47 million people worldwide and that number is expected to explode to 75 million by 2030.  But a new treatment center that’s just opening near San Diego, California may help both patients and families deal with the devastating disease in a very unique way. Peter Ross, CEO and Co-founder of Senior Helpers says “We do think this model plays well in any country and especially when you’re looking at the Asian market you have 350 million seniors in China. That’s more than the total population of the U.S. So I’ve had conversations on the home care side in China. I think this is an even better model to bring to China, to Japan, to any part of the Asian marketplace, along with the rest of the world.”

Senior Helpers to Staff First U.S. Dementia Village

(March 2018) A major national home care franchisor has to been tapped to staff the first U.S. version of a “dementia village.” Pioneered in the Netherlands, the concept involves the re-creation of a community from the 1950s. Senior Helpers, an in-home care franchise provider with 311 locations, has partnered with George G. Glenner Alzheimer’s Family Centers, Inc., to bring a unique experience to local seniors in the Chula Vista, California, area. Senior Helpers will be providing caregivers to an adult day care center called Town Square.

George G. Glenner Alzheimer’s Family Centers, Inc.® Announces Alliance with Senior Helpers® to Deliver Innovative Adult Care Services to Seniors

(March 2018) George G. Glenner Alzheimer’s Family Centers, Inc.®, a San Diego non-profit with over three decades of knowledge and expertise in offering dementia-related adult care centers, today announced a strategic alliance with Senior Helpers®, the nation’s premier provider of in-home senior care, to debut Town Square®, A George G. Glenner Alzheimer’s Family Center, powered by Senior Helpers®. Town Square continues Glenner’s innovative approach to Alzheimer’s and dementia care by providing a unique, interactive adult day care experience and support services program for individuals and families impacted by the disease.

Senior Helpers CEO: Private Duty Gains Health Care Cred, Influence

(March 2018) Senior Helpers, one of the nation’s largest home care franchise companies, has joined the Healthcare Leadership Council (HLC), a coalition of chief executives from all health care disciplines that develops policies, plans and programs to achieve a greater system for quality, affordable care. The addition marks the first private duty provider on the HLC and comes at a time when private duty may be on the cusp of being included as a supplemental benefit with Medicare Advantage plans. HLC’s members include major health care players, including Aetna, Pfizer, Mayo Clinic and many more.

Senior Helpers Joins Healthcare Leadership Council to Support Improved Healthcare

(February 2018) Senior Helpers, the nation's premier provider of in-home senior care, has announced that the company was recently appointed to the Healthcare Leadership Council (HLC), an exclusive alliance of leading healthcare companies from all health sectors committed to advancing the American healthcare system. As the HLC's first member specializing in in-home senior care, Senior Helpers aims to share valuable insights and ultimately help to provide improvements in the quality of care to the elderly and work in tandem with HLC to elevate care options to seniors across the U.S.

Senior Helpers Finds that Seniors Are Growing More Comfortable with Technology

(January 2018) The technology divide between older and younger generations may not be as wide as you think. According to a recent survey of 1,000 seniors issued by Senior Helpers, the nation's premier provider of in-home senior care, more than 68 percent of people ages 65+ rate their technology skills either average or above average. The survey, which examined seniors' attitudes on everything from apps and internet usage to social media habits, also found that while most would not consider themselves "tech-savvy" (71 percent), nearly 60 percent of seniors think younger generations underestimate their knowledge and aptitude for technology. 

Senior Helpers Provides Tips for National Sleep Comfort Month

(November 2017) - In honor of National Sleep Comfort Month in November, Senior Helpers, the nation's premier provider of in-home senior care, is offering sleep tips to promote the importance of healthy sleep habits for seniors. According to a recent survey of 1,000 senior citizens ages 65+ issued by the brand, nearly 70 percent of seniors do not meet the National Sleep Foundation's sleep duration recommendation of 7-8 hours per night for older adults. 

Adult Children Tell-All: We Want Our Parents to Age In the Comfort of Their Own Home 

(August 2017) - When the kids start to fly the coop, the next family members to focus your energy on are typically your aging parents. Senior Helpers—one of the largest providers of in-home senior care—conducted a national survey to gauge Baby Boomer attitudes on their aging parents. As it turns out, the kind of care our aging parents will receive is something Generation Xers and Baby Boomers are already worrying over and want to talk about.

Senior Helpers Wins 2017 Caregiver Friendly Award® from Today's Caregiver

(May 2017) - Senior Helpers, the nation's premier provider of in-home senior care, today announced it has been selected to receive the 2017 Caregiver Friendly® Award by Today's Caregiver, the first national magazine for all family and professional caregivers, and The Caregiver Friendly® Awards are designed to celebrate products, services, books and media created with the needs of caregivers in mind.

This ‘Home Improvement’ Character Tops List of Hypothetical Caregivers

(May 2017) - Tim “The Tool Man” Taylor may not have been a good handyman, but his wife, Jill, would have made a great senior caregiver. That’s according to a new survey from Senior Helpers, one of the nation’s largest home care franchises with 298 locations across the U.S. and over a dozen more abroad. The survey tracked responses from 1,000 adult children between the ages of 45 and 64.

Survey: ‘Home Improvement’ Character Tops List of Fictional Caregivers

(May 2017) - Jill Taylor, Tim Taylor’s affable wife from the ABC sitcom “Home Improvement,” would make a great home health worker. That’s according to a new survey from Senior Helpers, one of the nation’s largest home care franchises, with 298 locations across the U.S. and over a dozen more abroad. The surveytracked responses from 1,000 adult children between the ages of 45 and 64, asking various questions on the duties of elderly care.

Senior Helpers® Survey Finds Baby Boomers and Gen Xers Favor In-Home Care for Aging Loved Ones

(May 2017) - With nearly 75 million Americans ages 51-69, Baby Boomers are currently the second largest living generation in the United States. According to a recent survey of 1,000 adult children ages 45-64 issued by Senior Helpers, the nation's premier provider of in-home senior care, nearly 60 percent of Baby Boomers and Gen Xers are concerned about juggling the responsibility of caring for their families alongside of also providing for the wellbeing of their aging parents. 

Senior Helpers to Open First Company-Owned Location

(May 2017) - Senior Helpers, the premier provider of in-home senior care with more than 298 franchised businesses across the globe, today announced it will open its first-ever company-owned location in Baltimore. The global franchisor purchased the new facility near its Timonium, Maryland-based headquarters to serve as a training ground for new franchisees and an important venue for testing new programs and concepts. 

New Survey Finds Adult Children Want Their Parents To Age At Home

(April 2017) -  Adult children want their parents to age at home. They worry about it. And they want to talk about it.Those were the conclusions of a recent national survey conducted by Senior Helpers—a worldwide provider of in-home senior care—to gather attitudes on aging parents and their eventual need for care.

The Caregiver's Voice: Want to Remember? Break Your Routine

(April 2017) - It happens to the best of us – you drive home from work and don’t even remember making the trip. You leave home and forget if you locked the door.  It’s human nature to go on autopilot. You fall into a daily routine and follow the same steps when performing everyday activities, such as driving to work or making breakfast. 

11 Daily Habits That Can Increase Your Risk Of Dementia Down The Line

(February 2017) - As you age, you might start to experience cognitive decline. Unfortunately, the process is pretty inevitable. However, there's no need to speed things up when you don't have to. There are certain daily habits that increase risk of dementiathat you can easily break out of and replace with healthier habits that will keep your noggin' strong and well. By acting at a young age, you'll set yourself up for greater longevity and brain function.

Senior Helpers CEO ‘Bullish’ on Opportunities in 2017

(January 2017) - With a new private equity partner on board, Senior Helpers is looking forward to a growth year in 2017. New programs and entry into new markets should give Timonium, Maryland-based Senior Helpers, one of the nation’s largest home care franchise companies, an even larger footprint and more sway across the health care continuum, co-founder and CEO Peter Ross told Home Health Care News.

TIP SHEET Assistive Devices & Home Health

(January 2017) - There are many techniques and assistive devices that can make activities of daily living easier and help you maintain indpedence for longer. Parkinson's progresses differently in every person, so eventually there might come a time when you could benefit from getting outside help in the home.

Senior Helpers Caregiver Wins Service Award

(January 2017) - It was after her mother suffered a stroke that Laura Harpster realized she had the skills and innate desire to care for others. Patience, empathy and helping patients adjust to their new lifestyle came easily to her. After her father‘s health declined, Harpster became his primary caregiver, finding it most rewarding when she saw how her efforts helped him be more independent, self-sufficient and happier overall. In 2010, when the manufacturing recession hit, and Harpster lost her job, she knew it was time to put her newfound passion to good use and became a full-time caregiver at Senior Helpers, an organization providing dependable care to improve the quality of life of elderly clients and their families

How to Select a Home Care Aide for an Aging Loved One

(January 2017) - A few months ago my real estate agent, Collette Fultz, called me because her parents needed someone to help them out at home. Her mother was recovering from a serious illness and her father, who had significant mobility problems, couldn’t take care of her. Collette asked me for advice about how to find a home care aide. I wished I had an article about it to send her. But I didn’t, so I decided to research and write this one. (January 2017) - Senior Helpers, the nation's premier provider of in-home senior care, today announced that America's oldest veteran, Mr. Richard Overton, has selected the company to provide in-home care. Overton, a 110-year-old World War II veteran, resides in Austin, Texas, and is currently in need of full-time care. In an effort to help pay for the expense, his cousin, Volma Overton, has set up a GoFundMe page, where supporters can donate to the cause.

Senior Helpers Expands Franchise to Canada

(September 2016) Senior Helpers®, one of the nation's premier providers of personalized in-home senior care, today announced plans to expand to Canada in an effort to offer personal care and companion services to seniors who wish to live in the comfort of their own home. Following the success of its U.S. expansion efforts, Senior Helpers will align with Stonewood Equity Fund I, who will serve as the brand's master franchise in Canada. Together they will open the first Canadian location in the Durham Region, part of the greater Toronto area, on September 15.

Five Reasons Why Purchasing a Franchise is a Good Business Move

(August 2016) From sandwich shops to travel agencies and even hair salons, more and more franchise businesses are opening every day, and they’re here to stay. According to the International Franchise Association, franchise small businesses will once again grow at rates that exceed non-franchise business growth this year. So what’s the allure? It’s nice to buy into an already-successful business model, but beyond that there are many benefits to starting a franchise business.

Getting Serious About Home Care for Aging Americans

(June 2016) Welcome to 21st century America, where we have longer lives than ever before and higher hopes for healthy aging. We are, happily, the beneficiaries of medical and scientific breakthroughs that have given us life spans that not long ago would have been the stuff of science fiction. But we also face serious challenges, including the number of seniors struggling to find and afford much-needed care.

Franchise Business Senior Helpers Coming to Terre Haute

(June 2016) Personalized senior care leader Senior Helpers just announced the opening of a new location in Terre Haute, Indiana. This marks the 257th location nationwide for Senior Helpers, one of the biggest in-home senior care franchise systems in the country. The new location is operated by owner Matthew Page. Senior Helpers Introduces First Ever In-Home Parkinson's Disease Care Program

(May 2016) "Parkinson's disease is a chronic and progressive movement disorder that affects nearly one million people in the U.S. alone, and that number will likely increase due to the aging Baby Boomers population," said Chris Buitron, Senior Helpers vice president of marketing. "We are proud to be the first in our industry to provide specialized caregiver training in Alzheimer's, dementia, and now, Parkinson's disease care. Over the years, Senior Helpers has established itself as the best option for navigating the challenges of in-home senior care today, and this new program further underscores our commitment to offering skilled services while allowing our aging clients to maintain the best quality of life possible in the comfort of their own homes."

Senior Helpers on Daytime

(March 2016) Enter to win a Gold Violin gift card or a Senior Helpers care bag.  Senior Helpers is one of the largest in-home senior care companies in the U.S.  Senior Helpers offers a wide range of personal care and companion services, including Alzheimer’s and dementia care services, to assist seniors who wish to live independently.

Teepa Snow on Planning Activities to Enrich the Lives of People with Alzheimer's

(February 2016) Entertainment and other activities are essential for the well-being of people with Alzheimer's. They can make the difference between a deadly boring day of staring at the floor and a rich sense of purpose and contentedness. They can also help the caregiver make a connection with the person, no matter how brief. Read the full article here.

Senior Helpers Receives 2016 Best of Home Care Endorsed National Provider For Third Consecutive Year

(February 2016) Senior Helpers®, one of the nation's largest in-home senior care franchised businesses, has received the highly sought after Best of Home Care Endorsed National Provider recognition for the third consecutive year. Home Care Pulse, the home care industry's leading market research firm that specializes in customer satisfaction research and quality assurance, awarded the 2016 distinction due to exceptional customer service reviews by existing clients. Read the full article here.

Senior Helpers Announces New Vice President to Drive Continued Growth In Franchise Sales

(January 2016) Senior Helpers®, one of the nation's largest in-home senior care franchised businesses, announced today that Rob Cantrell joined the Senior Helpers corporate team as the new Vice President of Franchise Development, taking on responsibility for continuing the growth Senior Helpers has seen in franchise unit sales. Read the full article here.




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