Congratulations to our National Spokesperson, Leeza Gibbons, for winning this season of The Celebrity Apprentice! Leeza took the competition by storm, winning a total of 9 tasks and raising over half a million dollars for her charity, Leeza’s Care Connection, which supports family caregivers! We are honored to partner with such a strong leader in raising awareness for Alzheimer’s and dementia! Way to go, Leeza!
Senior Helpers is excited to announce that Emmy Award winner and Alzheimer’s champion Leeza Gibbons has joined the organization as a national spokesperson and is investing in her own Senior Helpers franchised business.
“Senior Helpers provides trusted and dependable care and encouragement to seniors and families facing devastating illnesses such as Alzheimer’s and dementia,” said Leeza Gibbons. “This kind of care means the world to families like mine. My mother and grandmother’s struggle with Alzheimer’s disease showed us how much we needed help to get through it. That is why I am proud to invest in Senior Helpers, to empower and uplift seniors and their families.”
Leeza explains in her own words why partnering with Senior Helpers was the next step in her crusade to amplify awareness about the needs of America’s growing senior population.
“Choosing someone to provide care in your home is such a delicate decision because they truly become an extension of the family. I am partnering with Senior Helpers because they understand this better than anyone in the business. I’ve been impressed with their dedication to truly educate and support families on their journey, and I believe they have what it takes to become the number one trusted company in their industry,” Gibbons continued.
“Leeza’s personal experience, expertise and passion for caregiving make her much more than a celebrity endorser,” said Senior Helpers CEO Peter Ross. “Through Leeza’s investment in a Senior Helpers franchised business, she continues her life mission of guiding families who are struggling to care for loved ones with a memory disorder or chronic illness and leading them in the right direction.”
This backing by Leeza, the number one celebrity in the family caregiving space, comes on the heels of a 2012 investment in Senior Helpers by Levine Leichtman Capital Partners, a private equity fund. This proves there is a growing need for trusted brands like Senior Helpers to provide dependable care to the nearly one in five Americans projected to be 65 years or older by 2013. Additionally, the Alzheimer’s disease strikes someone every 67 seconds, making the need for the type of specialized Alzheimer’s care Senior Helpers provides critical.
"Choosing a caregiver is such a delicate decision because they truly become an extension of the family. I am partnering with Senior Helpers because they understand this better than anyone in the business. They will undoubtedly become the number one trusted company in the senior care industry."