About Senior Helpers


Senior Helpers was founded by Tony Bonacuse with the help of Peter Ross after their firsthand experience in caring for their respective family members. From their experience, Tony and Peter saw a huge gap that was not being filled properly by the other companies providing care for the elderly in the market. In dealing with these other caregivers, they found that either they couldn’t get caregivers to answer their inquiries or that the companies that would respond left something to be desired in their level of professionalism. It was clear to them that someone needed to address these deficiencies – the result being Senior Helpers.

Using Peter as a sounding board, Tony set out to create an organization that would be a trusted leader in senior care, and that would provide the type of professionalism he found to be lacking in other organizations. Tony opened the first Senior Helpers office in Baltimore, MD in 2002 to gauge the potential need for such an organization. As it turns out, there were many others who identified with the services and needs that Senior Helpers filled. Senior Helpers began building a reputation for itself as a professional organization with a dedicated staff of caregivers. The Baltimore location was a success and it was evident that other locations could be, too.  Expansion began in 2004 with Peter joining Tony full time, opening an additional office in Orange County, CA.

With the success of the Senior Helpers system on both coasts came increasing demand. Tony and Peter began to look into franchising as an option to bring Senior Helpers to the next level. After building a strong reputation over the years, SH Franchising, LLC now enlists the help of quality franchisees to expand on this success, while still maintaining the strong reputation for which Senior Helpers is known.

Our Focus

  • Dependability of Service
  • Continuity of Caregivers
  • Peace of Mind for the Family
  • Quality of Life for the Client
  • Independent Living in the Home

Our Services

Companion Care

For our basic level of care, caregivers provide services such as companionship, meal planning and preparation, light housekeeping, laundry, medication reminders, and other general assistance. For sitter services, caregivers sit with and monitor a client during their hospital or facility stay. The caregiver can then follow the client home to provide a smooth transition.

Personal Care

For our advanced level of care, our professional and experienced caregivers provide basic companion care plus assistance with the Activities of Daily Living (ADLs), such as bathing, dressing, grooming, toileting, and ambulation assistance. These services are initially assessed and regularly monitored by either an on-site care coordinator, Social Worker or RN depending on the regulations of the state that the office is located in. 

 Live-In Care

Our caregivers are available to provide 24-hour coverage, as long as they can sleep for eight hours per night and receive appropriate breaks. Live-in care can be provided for a minimum of two consecutive days, up to seven days per week indefinitely.

Peace of Mind Visit

Our unique Peace of Mind Visit program is a short visit each day to help clients with, among other things, bathing assistance, meal preparation, medication reminders, getting out of or in to bed, and “check-ins.”

Transition Assistance

We know it can be challenging for families when a member is discharged from a hospital. This service ensures that clients are guided through the outpatient surgery and recovery period. We are available for help prior to surgery and will accompany a client each step of the way through full recovery, including transportation to follow-up doctor visits.

Sitter Assistance

Our caregivers monitor clients in hospitals, nursing homes, assisted living centers, continuing care retirement communities, etc., to be there when the family cannot, etc.

Respite Care

Respite care is a unique program to assist families by providing care for a short period of time, such as vacations.

Our Process

We have a professional, process-oriented staff ready to serve our clients and their families.

When a prospective client contacts a Senior Helpers office, they set up a complimentary initial assessment at the client’s location to discuss the client’s needs and formulate a care plan. If necessary, a staff member, Social Worker or RN (depending on the State regulations) will conduct a full nursing assessment to gauge the client’s status and clarify the care plan.

They determine the most appropriate caregiver for the client using the assessment information and the caregiver matching process. Service starts on the pre-determined date. Follow-up is conducted immediately after service begins and on a periodic basis to ensure excellent care delivery.

Senior Helpers Mission Statement, Vision, & Core Values

Mission Statement

Our mission is to ensure a better quality of life for our elderly clients and their families by providing dependable and affordable care. We are a trusted and respected organization that takes a responsible role in supporting our clients and their families, our employees, and our community.


Our vision is to be your community’s leading home care company, setting a new standard of care and customer service for our industry.

Core Values

Integrity Without Compromise

We believe in demonstrating the highest levels of honesty and integrity in all interactions with others. We will not compromise this value for short-term gain or convenience.

Improve Quality of Life

We believe that our work in home care is about helping our clients and their families improve their quality of life during the aging process, maintain peace of mind, and enjoy independence in their own homes.

Open & Effective Communication

We believe that clear communication and open dialog are critical to building and maintaining positive relationships and creating exceptional experiences for others.

Positive Attitude

We believe that to be successful in a dynamic and competitive business like home care, we need to maintain positive habits of thought in all that we do. We encourage our team members and remind ourselves to think and act positively in every situation.

Continuous Advancement

We believe that we can advance in our industry by continuously seeking opportunities to improve. We believe that it is important to constantly assess our current reality by examining facts and data. Our willingness to embrace the facts will help us grow and create exceptional experiences for our stakeholders.

Celebrate Life

We believe in the sanctity of human life and in celebrating the joy of life. We will foster this by creating opportunities for our clients, caregivers, employees, and franchisees to live a life that they can celebrate!


Congratulations to our National Spokesperson, Leeza Gibbons, for winning this season of The Celebrity Apprentice! Leeza took the competition by storm, winning a total of 9 tasks and raising over half a million dollars for her charity, Leeza’s Care Connection, which supports family caregivers! We are honored to partner with such a strong leader in raising awareness for Alzheimer’s and dementia! Way to go, Leeza!

Leeza Gibbons For Senior Helpers In The News

+ Leeza Gibbons and Senior Helpers featured on Satellite Radio talking about how Alzheimer’s and dementia can have a tremendous effect on family caregivers, and what Senior Helpers can do to help!

+ As seen on The Doctors, order your free Senior Gems® Wheel today! Click here to get yours now!

+ Senior Helpers and Leeza Gibbons featured in entrepreneur.com, click here to learn more.

+ As seen on the Carol Alt show: Leeza’s Favorite Tips for Managing Public Life With a Loved One Who Has Alzheimer’s click here to see them.

Leeza Gibbons on the Carol Alt show

Why I Trust Senior Helpers

Senior Helpers is excited to announce that Emmy Award winner and Alzheimer’s champion Leeza Gibbons has joined the organization as a national spokesperson and is investing in her own Senior Helpers franchised business.

“Senior Helpers provides trusted and dependable care and encouragement to seniors and families facing devastating illnesses such as Alzheimer’s and dementia,” said Leeza Gibbons. “This kind of care means the world to families like mine. My mother and grandmother’s struggle with Alzheimer’s disease showed us how much we needed help to get through it. That is why I am proud to invest in Senior Helpers, to empower and uplift seniors and their families.”

Leeza explains in her own words why partnering with Senior Helpers was the next step in her crusade to amplify awareness about the needs of America’s growing senior population.

“Choosing someone to provide care in your home is such a delicate decision because they truly become an extension of the family. I am partnering with Senior Helpers because they understand this better than anyone in the business. I’ve been impressed with their dedication to truly educate and support families on their journey, and I believe they have what it takes to become the number one trusted company in their industry,” Gibbons continued.

“Leeza’s personal experience, expertise and passion for caregiving make her much more than a celebrity endorser,” said Senior Helpers CEO Peter Ross. “Through Leeza’s investment in a Senior Helpers franchised business, she continues her life mission of guiding families who are struggling to care for loved ones with a memory disorder or chronic illness and leading them in the right direction.”

This backing by Leeza, the number one celebrity in the family caregiving space, comes on the heels of a 2012 investment in Senior Helpers by Levine Leichtman Capital Partners, a private equity fund. This proves there is a growing need for trusted brands like Senior Helpers to provide dependable care to the nearly one in five Americans projected to be 65 years or older by 2013. Additionally, the Alzheimer’s disease strikes someone every 67 seconds, making the need for the type of specialized Alzheimer’s care Senior Helpers provides critical.